Case Studies / Infection Shield Consulting
SEO Case Study
How Infection Shield Went From Invisible to 15 Page-One Keywords
A Canadian infection prevention and control consultancy had real expertise and no organic visibility. In six months, technical SEO, expert content and a full website revamp took it to around 450 monthly organic users.
Google Search Console, 16 months of organic performance
Client
Infection Shield Consulting
Industry
Infection prevention and control (IPAC), Canada
Timeline
6 months
Services
Technical SEO, content, branding, link building
450
monthly organic users in six months, up from zero
15
core commercial keywords in the top 10 on Google
3.93K
clicks in 16 months, from 345K impressions
14.1
average position in Google Search Console
The Brief
A real expert nobody could find
Infection Shield Consulting provides infection prevention and control solutions for commercial and medical organisations. Their real-world expertise was strong. Their digital footprint was almost non-existent.
The problem
The site had no organic visibility, missing technical foundations and unoptimised page structures that limited crawlability. Decision-makers searching for infection control specialists could not find the business at all.
The challenge
Healthcare and compliance is a high-trust sector. Google expects accuracy, credibility and clear authority, so the brand needed a clean technical foundation, expert content and a professional identity, fast, against established competitors.
What I Did
The strategy, step by step
Six workstreams, sequenced so each one built on the last.
01
Website revamp and UX
A clearer site structure, mobile-first design and obvious paths to the service and enquiry pages.
02
Technical SEO
Faster pages, schema markup so crawlers understand the business, and a clean HTTPS migration.
03
Keyword research
High-intent, long-tail commercial phrases in the infection prevention niche with real demand and lower competition.
04
On-page SEO and content
Rewritten titles, meta descriptions, headings and internal links, plus expert blog posts, case studies and whitepapers.
05
Branding
A refreshed logo, colour palette and key visuals so the brand looked as credible as the work behind it.
06
Off-page SEO
Editorial links earned through guest posts, industry partnerships and outreach.
The Results
What the campaign delivered
Every number below comes from Google Search Console and the client campaign reporting.
- Organic traffic grew from 0 to around 450 monthly users in six months
- 15 core commercial keywords reached the top 10 on Google
- 3.93K clicks and 345K impressions in Google Search Console over 16 months
- Average position of 14.1 across all tracked queries
- A trusted, consistent brand identity across the new website
“
The significant increase in organic traffic has surpassed our expectations, solidifying our position as industry leaders.
Kamyab Ghatan
Founder and CEO, Infection Shield Consulting
Key Takeaways
What this means for your business
Fix the foundation first
Speed, crawlability, schema and security come before content. Strong content on a weak site is wasted effort.
Win the long tail first
High-intent, low-competition phrases bring buyers sooner than broad terms dominated by established players.
Build trust in serious sectors
Where accuracy matters, expert content, a credible brand and earned links work together to build authority.
Want results like this for your UK business?
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