With 7+ years of SEO and AI search experience, I help London businesses get cited and recommended by ChatGPT, Perplexity, Gemini, Claude & Google AI Overviews. When your customers ask AI a question, I make sure your brand is the answer.
I’m Nurul Nahid – a London-based Generative Engine Optimization consultant helping UK businesses move from invisible to indispensable in AI-generated search results. Whether someone asks ChatGPT for a service recommendation or Perplexity for the best product in your category, I build the digital infrastructure that makes AI cite your brand first.
Generative Engine Optimization (GEO) is the practice of optimising your brand’s digital presence so that AI-powered platforms – including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews – cite, reference, and recommend your business when generating answers to user queries.
Traditional SEO gets you a ranking on a results page. GEO gets you inside the answer itself. When a potential customer asks an AI “Who is the best SEO consultant in London?” or “Which law firm in Shoreditch should I contact?” – GEO is what determines whether your brand appears in that response or your competitor’s does.
Here is why London businesses are investing in GEO now.
The way your customers find services and make purchasing decisions has fundamentally changed. A growing share of London consumers now bypass Google entirely – opening ChatGPT, Perplexity, or Gemini and asking questions like “best accountant in London for small businesses” or “top-rated solicitor in Canary Wharf.” They expect a synthesised, trusted answer. Not ten blue links.
GEO is the discipline that ensures your brand becomes part of those answers. I build the content architecture, entity signals, structured data, and third-party authority that AI platforms rely on when deciding which brands to cite. This is not keyword optimisation – it is trust infrastructure for the AI search era.
For London businesses competing in saturated professional services, legal, healthcare, and retail markets, GEO offers a first-mover advantage that is available right now. Most of your competitors have not started. The brands that build GEO authority today will be the brands AI recommends in 2027, 2028, and beyond.
I specialise in building E-Commerce SEO strategies tailored specifically to online retail. From optimising your product and category pages and fixing crawlability issues across thousands of URLs to building topical authority through content and earning high-quality backlinks, every action I take is designed to drive qualified shoppers to your store and convert that traffic into revenue.
The way customers discover products is also changing rapidly. Today’s shoppers ask AI tools like ChatGPT and Perplexity questions like “best running shoes for wide feet” or “most durable water bottle under £30.” My AI-first approach to E-Commerce SEO ensures your products and brand are not only ranking on Google but also getting recommended by AI search engines – giving your store a significant competitive edge over brands that are still relying solely on traditional rankings.
GEO is a new discipline, and most consultants offering it are generalising from SEO principles without genuine expertise in how AI systems actually retrieve, evaluate, and cite content. I have invested deeply in understanding the mechanics of generative AI search – how Perplexity uses RAG, how ChatGPT blends parametric memory with real-time retrieval, how Google AI Overviews select sources, and what specific signals make AI platforms trust and cite a brand.
I am based in England and focus specifically on the London and UK market. I understand the competitive landscape your business operates in, the specific AI queries your target customers are asking, and the content and authority infrastructure needed to make your brand the answer those customers receive.
You get a bespoke GEO strategy built around your brand, your industry, and your London audience – not a template lifted from a generic playbook.
Every E-Commerce SEO strategy I build starts with a thorough understanding of your product catalogue, your target customers, your competitive landscape, and the specific technical challenges your store faces. I combine proven e-commerce ranking techniques with AI search optimisation – ensuring your products are visible wherever your customers are looking, whether that is Google Search, Google Shopping, AI Overviews, or conversational AI platforms like ChatGPT and Gemini.
You get direct access to me, transparent monthly reporting, and a strategy built entirely around revenue growth. No outsourcing, no cookie-cutter plans, no vanity metrics.
I build your brand’s entity signals from the ground up – ensuring AI systems can clearly understand who you are, what you do, and why you are authoritative. Entity recognition is the foundation of AI citation.
I structure content using answer-first architecture, clear heading hierarchies, FAQ blocks, and data-rich passages that AI platforms extract and cite – not generic content that gets ignored.
AI platforms trust what other trusted sources say about your brand. I build the off-site citation infrastructure reviews, mentions, directory listings, and digital PR placements – that makes AI cite your brand with confidence.
I understand the specific AI queries London consumers are asking and the competitive landscape your brand operates in. Every GEO strategy is built with local market intelligence, not generic global advice.
I optimise for all major AI platforms simultaneously ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and Bing Copilot. Visibility on one platform is not a GEO strategy.
Like domain authority in traditional SEO, AI citation authority compounds over time. I build sustainable GEO foundations that keep your brand recommended months and years after the initial work is done.
Getting cited by AI platforms is not random. It follows a clear set of principles around content structure, entity authority, technical accessibility, and off-site trust signals. My GEO framework covers every layer – ensuring AI platforms not only find your brand but trust it enough to recommend it.
I research the specific prompts and conversational queries your London target customers are using across AI platforms going beyond traditional keyword research to understand the natural language questions that lead to your category. This becomes the foundation of your entire GEO content strategy.
I implement the technical GEO infrastructure that makes AI platforms recognise and trust your brand including Organisation, Person, LocalBusiness, and FAQ schema markup, llms.txt file configuration, knowledge panel optimisation, and entity-rich content that helps AI systems clearly categorise your brand.
The world’s most used AI platform, processing over 800 million queries per week. I optimise your brand to appear in ChatGPT’s real-time browsing results and its parametric knowledge base making your brand part of the answers it generates for your target queries.
The fastest-growing dedicated answer engine, handling over 780 million monthly queries. Perplexity relies heavily on real-time web retrieval, making content structure and source authority critical. I optimise for Perplexity’s unique citation patterns and answer formatting requirements.
Appearing on over 47% of all Google searches, AI Overviews push traditional organic results below the fold. I ensure your brand is included in AI Overview citations for your most valuable London search queries directly protecting and expanding your Google organic visibility.
Google’s core AI model powering search, Gmail, and Google Workspace. With 750 million monthly users, Gemini’s recommendations carry significant commercial weight. I optimise your brand’s entity signals and content structure to meet Gemini’s trust and citation criteria.
Anthropic’s AI platform with the highest average session value among all AI assistants meaning its users are engaged in serious research and purchasing decisions. I optimise for Claude’s content quality and entity authority requirements.
Microsoft’s AI-powered search assistant integrated across Bing, Edge, and Microsoft 365. Copilot draws on Bing’s index and real-time retrieval. I ensure your brand’s technical foundations and content structure make it a preferred citation source across Copilot’s answer generation.
Optimises your pages to rank in Google’s blue-link results. Success is measured in keyword positions and click-through rates. Users must still choose to click your result from a list of competitors.
Optimises your brand to be cited inside AI-generated answers. Success is measured in citation frequency and share of AI voice. Users receive your brand as the recommended answer without ever seeing a competitor.
Optimises content to appear in featured snippets, People Also Ask boxes, and AI-generated direct answers. A complementary layer that sits between traditional SEO and full GEO strategy.
The most effective strategy in 2026 combines all three. SEO builds your indexation foundation. AEO captures direct answer visibility. GEO earns AI citation authority. I build and manage all three layers for London brands who want total search visibility.
Building the technical infrastructure that makes AI platforms recognise, understand, and trust your brand — including schema markup stacking, llms.txt configuration, robots.txt AI crawler access, server-side rendering verification, and knowledge panel management.
Restructuring your existing content and creating new content using answer-first principles leading with direct answers, using clear heading hierarchies, implementing FAQ blocks, and adding the data-rich, citation-worthy content that AI platforms extract when generating responses.
Building the external authority signals that AI platforms use to validate your brand’s trustworthiness including UK publication mentions, review platform management, community presence building, and digital PR placements on sources AI engines trust and cite
Tracking your brand’s citation performance across all major AI platforms monitoring how often your brand appears in AI responses, what queries trigger citations, and how your share of AI voice compares to competitors over time
“Working with Nurul was the best decision for my business. He helped me increase my website traffic by 120% in just three months. My sales are up, and my site ranks on the first page of Google!”
When London residents ask AI “best solicitor near me” or “top employment law firm in London,” I make sure your firm is the answer they receive.
AI is increasingly the first stop for patients researching healthcare providers. I build the citation authority that makes your clinic the recommended choice.
Rank for your photography niche and location so clients find your portfolio when they need you most.
B2B buyers research tools through AI before ever visiting a website. I ensure your SaaS product is cited when decision-makers ask AI for recommendations in your category.
Navigate complex product taxonomies and high-competition keywords with E-Commerce SEO tailored specifically to electronics and consumer technology stores.
Early-stage GEO investment creates compounding advantages. I help London startups build AI citation authority before their category becomes saturated
I audit your current AI visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews establishing your baseline citation rate, identifying content and entity gaps, and pinpointing the specific opportunities to get your brand cited faster.
Based on the audit, I create a bespoke GEO strategy with a prioritised roadmap covering content restructuring, entity optimisation, off-site citation building, and technical fixes. You will know exactly what we are doing and why each action builds citation authority.
I implement the full GEO strategy restructuring existing content, creating new answer-optimised assets, building entity signals, implementing schema markup, earning off-site citations, and configuring your technical AI accessibility. Every action is tracked against citation outcomes.
I monitor your AI citation performance monthly across all major platforms and provide clear reports showing your citation frequency, share of AI voice, and competitive position. We review together and scale the tactics delivering the strongest citation growth.
Startups, local businesses, agencies, and global brands across every major industry.
These are the areas where I deliver the deepest, most consistent results for clients worldwide.
Curious about my work or services? Reach out anytime here.
Perfect for identifying the GEO and AI visibility gaps preventing your brand from being discovered and recommended
Ongoing GEO optimization for businesses focused on increasing AI discoverability and long-term brand visibility.
Advanced GEO strategy for established brands targeting AI dominance across multiple markets and platforms.
GEO (Generative Engine Optimization) helps your business appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. It’s essential for London businesses that want to stay visible as more customers rely on AI for recommendations.
SEO focuses on ranking in search engine results, while GEO optimises your brand to be cited, recommended, and referenced in AI-generated responses. The best results come from combining both strategies
Most businesses begin seeing early improvements within 6–12 weeks, depending on their website, authority, competition, and how consistently GEO recommendations are implemented.
My GEO strategies are designed for leading AI platforms, including ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Microsoft Copilot, while following best practices that work across emerging AI search experiences.
I track AI brand mentions, citations, referral traffic, organic visibility, content performance, and overall AI discoverability to measure how your brand’s presence improves across AI-powered search.
Your needs, our promise.
+44 7424 372041
Ready to improve your AI search visibility? Let’s create a GEO strategy that helps your brand get discovered, cited, and recommended by AI platforms.
+44 7424 372041
COLLEGE LANE, HATFIELD, HERTFORDSHIRE, HATFIELD AL10 9AB, United Kingdom
